Apple is a good example of a company, which does not compete on price. Apple uses a 'non-price' competition approach. In order to do this, which of the following differentiators could be used?

Question

Quizplus · Accepted Answer

explain the role of competitive analysis in determining pricing. For non-price competition to be effective, customers must develop a preference for the product based on factors other than price. The organisation can differentiate itself from competitors by attributes such as product quality, innovation, brand images, customer service, distribution coverage, and local convenience.

Apple Is a Good Example of a Company, Which Does