Postcode Honey, is a raw honey vendor that identifies the source of its honey by postcodes across W.A., so consumers' are aware where their honey is sourced. Therefore, it differentiates its product from competing products using packaging; a fundamental characteristic. This approach could be best described as differentiating at which level of the total product concept?

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Quizplus · Accepted Answer

define 'product' and understand different ways to view and analyse products and product attributes. The expected product describes those attributes that actually deliver the benefit that forms the core product. Marketers generally try to differentiate their offering using fundamental characteristics such as branding, packaging and quality standards at the expected product level (see figure 7.2).

Postcode Honey, Is a Raw Honey Vendor That Identifies the Source