RedBull advertisers its key benefit as "energy". They have maintained this across their product range and also introduced a sugar-free and limited edition flavoured options. What level/s of the total product concept does the above relate to?

Question

Quizplus · Accepted Answer

define 'product' and understand different ways to view and analyse products and product attributes. The core product comprises the fundamental benefit that responds to the customer's problem of an unsatisfied need or want. RedBull provides instant energy and caffeine for users, regardless whether they are students, clubbers or office workers. By appealing to different tastes, such as their flavoured options and sugar free alternatives, they are altering the augmented product. The augmented product level enables marketers to significantly differentiate their offerings from those of competitors, without changing the fundamental purpose of the purchase- which is for energy.

RedBull Advertisers Its Key Benefit as "Energy