Which of the following should be a part of the new product development process?

Question

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describe the product life cycle, new product development and the product adoption process. Once a prototype has been produced, the product should be tested in a market setting. Test marketing activities enable a 'real world' assessment of the entire marketing mix that supports the product. This is an important step before proceeding with full commercialisation. It is better to work out any problems with the marketing mix in a smaller test market than to need to take corrective action nationwide.

Which of the Following Should Be a Part of the New