A cricket bat manufacturer supplies its latest model bat to an Australian cricketer to use as part of a sponsorship arrangement. According to the diffusion of innovations theory, to which category would the Australian cricketer most likely belong in this instance?
A) Early majority.
B) Early adopters.
C) Laggards.
D) Late majority.
E) Growth.
Correct Answer:
Verified
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A)
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A)
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Q29: The creation of products and product attributes
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