Foster's Group has for many years been very successful with its VB (Victoria Bitter) beer brand. When it launched its VB mid-strength lager, which was aimed at a different segment of the market, this could be best described as:

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explain key aspects of product management and positioning through the product life cycle. Line extensions are new products that are closely related to existing products in the product line. The development of line extensions is seen as a less risky and less expensive way to introduce a product. Line extensions are the most common form of 'new' product. A line extension product is, by definition, similar to existing products, but can focus on a different market segment or segment needs. The Foster's Group took this approach to its Victoria Bitter brand when it launched VB Midstrength Lager, aimed at the mid-strength (approximately 3.5 per cent alcoholic content) beer market and specifically at competing with Lion Nathan's XXXX Gold mid-strength beer.

Foster's Group Has for Many Years Been Very Successful with Its