The annual "HBF Run for a Reason" is to aid the funding of more than 190 WA health institutions, such as Lifeline, Heart Foundation and Diabetes WA. This event is supported by commercial partners such as HBF, Commonwealth Bank and government partners such as The City of Perth. This is an example of:

Question

Quizplus · Accepted Answer

explain the characteristics of different types of business markets. Not-for-profit organisations typically have different goals and fewer resources than commercial organisations. They often rely on volunteer members, public donations and bequests. Many of these institutional organisations have recognised the financial opportunities in co-branding their organisations or their programs with commercial partners.

The Annual "HBF Run for a Reason" Is to Aid