When it comes time for a business to replace its photocopier, the office manager will usually evaluate a small range of alternative products from the current and other suppliers. This action is a:

Question

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Analyse business buyer behaviour and decision making. A modified re-buy is the purchase of a product that is similar, but not identical, to one a business has previously purchased, after evaluating a small range of alternatives.

When It Comes Time for a Business to Replace Its