The influence of children on their parents' purchasing decisions has come to be known as:

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understand the major group factors that influence consumer behaviour. Pester power is the term used to describe children's influence over their parents' purchasing decisions. About one-quarter of parents take their children with them when they shop, so it is very common for children to be present when purchasing decisions are being made. The most common purchases made in response to pester power are fairly small (e.g. chips, biscuits and a preferred brand of toothpaste), but children can also influence or indeed initiate major purchases as well, such as gaming consoles, home swimming pools and holidays.

The Influence of Children on Their Parents' Purchasing Decisions Has