Brands like Lynx usually showcase average looking young men, as being incapable and unattractive to women when using competitor deodorants. Then, when these men use Lynx, they are suddenly attractive and swarmed by groups of appealing women. Thus, to showcase that success is achieved via the use of the brand. This is an example of:

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analyse the major individual factors that influence consumer behaviour. Inadequacy marketing is the tactic of creating anxiety in a consumer and then introducing a solution through consumption of a product. Usually it demonstrates a lack of achievement of a particular goal, unless, of course, they used the product sold form the brand.

Brands Like Lynx Usually Showcase Average Looking Young Men, as Being