Market research is best described as:
A) the use of surveys to find out about customers.
B) a business activity that discovers information for use in making marketing decisions.
C) a business activity that creates a marketing information system.
D) a set of data collection methodologies.
E) information that helps marketers.
Correct Answer:
Verified
Q2: A business activity that discovers information of
Q3: Myer, a leading Australian department store, knows
Q4: Major telecommunications companies such as Telstra gather
Q5: Market research involves:
A) defining the research problem,
Q6: The main steps in market research are:
A)
Q7: According to the code of practice, market
Q8: Which of the following issues should be
Q9: The Australian market research company AC Neilson
Q10: The ethical responsibilities of market researchers do
Q11: As manager of your company's market research
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