The Australian market research company AC Neilson has been commissioned to conduct research into Australian perceptions of 'fast food'. Whilst conducting this research, it is expected that ethical considerations exist for:

Question

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discuss the importance of market research as a basis for marketing decision making. Customers, clients, partners and society expect marketers to act ethically. Market researchers have an ethical responsibility to their clients or employers and to those who participate in the research (just as clients, employers and participants have an ethical responsibility to researchers).

The Australian Market Research Company AC Neilson Has Been Commissioned