A typical market research brief will contain the following sections: executive summary, ________, background, problem definition, time and budget, reporting schedule, and ________.

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clearly define a research problem to guide a market research project, and prepare a research brief. A typical market research brief will contain the following sections: executive summary, introduction, background, problem definition, time and budget, reporting schedule, and appendices.

A Typical Market Research Brief Will Contain the Following Sections