As a brand manager, you are asked to conduct a survey to assess the size of the market for your brand. This survey-based research is an example of:

Question

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distinguish between key data sources and understand different data types. Quantitative research focuses on collecting data that can be represented numerically and analysed statistically. It often collects data by asking questions about 'how much', 'how many 'and 'how often', usually via online, telephone, mail or in-person surveys. Generally, if you respond to the researcher by providing a number, ticking a box, or circling an option in a list or scale, you are participating in quantitative research.

As a Brand Manager, You Are Asked to Conduct a Survey