When presenting the results of a study, the researcher should ensure the presentation:

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understand the research project management process. Once data is analysed and conclusions drawn, the findings must be presented in a format that will enable the marketing decision makers to use the information. In practice this involves a written report and/or a presentation to the decision makers. Reporting should be concise and to the point. A written report should include the detail of how the study was conducted and how the analysis was performed.

When Presenting the Results of a Study, the Researcher Should