An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as:

Name: An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

explain the factors at work in the organisation's internal environment. In general, during economic downturns, organisations tend to make drastic cuts to marketing budgets. Marketing is viewed by many organisations largely as a cost, rather than as an investment.

An Organisation That Cuts Its Marketing Budget During an Economic