The external environment encompasses:
A) people and processes the organisation can control.
B) goods and services controlled by other organisations.
C) people and processes that the organisation cannot directly control.
D) goods and services controlled by the organisation.
E) none of the options listed.

Question

Quizplus · Accepted Answer

explain the factors at work in the organisation's internal environment. The external environment encompasses the people and processes that the organisation cannot directly control. Marketers can only seek to influence the external environment.

The External Environment Encompasses