Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:
A) internal environment.
B) micro-environment.
C) the competitive-environment.
D) the macro-environment.

Question

Quizplus · Accepted Answer

understand the importance of the different micro-environmental factors. The micro-environment consists of customers, clients, partners and competitors. Unlike the internal environment, the micro-environment is not directly controllable. The organisation can however exert some influence on the factors within this environment.

Working for the Aldi Supermarket Chain, You Are Very Aware