A new housing estate with landscaping covenants opens in the vicinity of a garden nursery business. In terms of a SWOT analysis, this would represent:

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conduct a preliminary situation analysis. An opportunity is a factor that is potentially helpful to achieving an organisation's objectives. This opportunity will only benefit the garden nursery if it is able to capitalise on the opportunity provided by the new housing estate and its landscaping covenant, by marketing its plants effectively to new home owners and landscapers in the area.

A New Housing Estate with Landscaping Covenants Opens in the Vicinity