Organisations that undertake the following marketing practices perform better than those who don't:
A) use market intelligence
B) conduct formal market planning
C) innovate
D) All of the above

Question

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discuss how marketing improves business performance, benefits society and contributes to quality of life. Organisations that undertake the following marketing practices perform better than those who don't. These include conduct formal marketing planning, undertake comprehensive situation analysis, and adopt a proactive approach to the future. conduct frequent market research studies, set more aggressive marketing objectives, offer superior products and services at comparable or lower prices than their competitors, introduce new ways of doing business, innovate, use a market intelligence gathering system to monitor changes in competitive and customer behaviour, technology and general trends.

Organisations That Undertake the Following Marketing Practices Perform Better Than