Consumers' experiential needs represent their desires for products that provide sensory pleasure, variety, and, in a few product circumstances, cognitive stimulation.
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Q2: Meaning is both idiosyncratic and context dependent.
Q3: The terms signs and meanings are synonymous.
Q4: A positioning statement that motivates action but
Q5: The "swimming up the river" situation occurs
Q6: Brands can be positioned in terms of
Q8: Consumers' experiential needs represent their desires for
Q9: Product attributes can be distinguished as either
Q10: Consumers actually pay attention to a majority
Q11: The way to most effectively gain the
Q12: _ is the study of signs and
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