Evelyn is the advertising director of a chain of health clubs. She is putting together an advertisement, and she wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to ____.
A) repeat the ad on multiple occasions
B) use loud music
C) use celebrities
D) use colorful ads
E) employ verbal framing

Question

Quizplus · Accepted Answer

Repeating the ad on multiple occasions enhances the consumers' opportunity to encode information by increasing exposure, which can improve memory and recognition of the advertisement.

Evelyn Is the Advertising Director of a Chain of Health