When examining the marketing mix, adjusting the terms of payment for the customer would be considered as part of

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Adjusting the terms of payment for the customer falls under the category of pricing in the marketing mix. Pricing strategies not only involve setting a price for a product or service but also include terms of payment, discounts, and credit terms, which directly impact how a product is priced in the market.

When Examining the Marketing Mix, Adjusting the Terms of Payment