In a multiple- move game there is likely to be a first- mover advantage to the firm making the first decision, such as launching a new product.

Question

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In many strategic situations, including market competitions, the firm that makes the first move often gains an advantage by setting the stage, capturing market share, or establishing a strong brand presence before rivals can respond. This is known as the first-mover advantage.

In a Multiple- Move Game There Is Likely to Be