In an effort to address customer complaints in the McCurdy study of the multinational corporation, ethnographic techniques revealed that
A) workers filling orders were estimating the number of books instead of counting them.
B) workers were not properly trained on the computer software.
C) shrink-wrapping books took too much time.
D) workers spent too much time carrying shipments to offices in multistory buildings.

Question

Quizplus · Accepted Answer

Ethnographic techniques, which involve detailed observation of participants, revealed that workers were estimating the number of books instead of counting them, leading to inaccuracies in orders.

In an Effort to Address Customer Complaints in the McCurdy