A firm lowering its prices to encourage greater consumption of its products by its current customers would be an example of a penetration growth strategy.

Name: A firm lowering its prices to encourage greater consumption of its products by its current customers would be an example of a penetration growth strategy.
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Question

Quizplus · Accepted Answer

A penetration growth strategy involves increasing market share among existing customers, often by lowering prices to encourage more consumption.

A Firm Lowering Its Prices to Encourage Greater Consumption of Its