As discussed in the Opening Profile to Chapter 11, the story of the PowerBar is a good example of__________.
A) early growth fueled by diversification
B) entrepreneurs pursuing an opportunity based on market knowledge gained through experience
C) achieving long-term success by focusing all efforts on just one product
D) the creative use of venture capital funding
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The PowerBar story exemplifies entrepreneurs leveraging their market knowledge and experience to identify and pursue a business opportunity.

As Discussed in the Opening Profile to Chapter 11, the Story