Lowering prices, increasing inventory levels, advertising and sales promotion in existing markets, and adding more highly trained sales staff for existing locations would all be tactics of a __________ growth strategy.
A) penetration
B) product development
C) market development
D) diversification
E) None of the answers apply.

Question

Quizplus · Accepted Answer

These tactics are aimed at increasing sales in existing markets with existing products, which is characteristic of a market penetration strategy.

Lowering Prices, Increasing Inventory Levels, Advertising and Sales Promotion in Existing