A computer manufacturing company such as Dell decides to set up a network of retail stores to sell their products, which is an example of __________.
A) backward integration
B) horizontal integration
C) forward integration
D) conglomerate integration
E) None of the answers apply.

Question

Quizplus · Accepted Answer

Forward integration occurs when a company expands its operations to include direct distribution or supply of its products, such as setting up retail stores to sell its products directly to consumers.

A Computer Manufacturing Company Such as Dell Decides to Set