Whether Associated with a New Product, Market, or Organization, Newness

Whether associated with a new product, market, or organization, newness can be like a double-edged sword to an entrepreneur because __________.

A) being new is something rare and it can be used to differentiate the firm from its competition
B) less resources are required for successful exploitation of the opportunity
C) newness creates a number of serious challenges such as uncertainty over the value of the product to the customer
D) being new is something rare and it can be used to differentiate the firm from its competition and less resources are required for successful exploitation of the opportunity
E) being new is something rare and it can be used to differentiate the firm from its competition and newness creates a number of serious challenges such as uncertainty over the value of the product to the customer