As Discussed in the Text, Market Research Can Have Limited

As discussed in the text, market research can have limited effectiveness in providing insight into a market and its customers due to which of the following?

A) To an entrepreneur, what customers do is more important than why they do it.
B) Most people who take part in market research have difficulty in thinking "outside of the box."
C) It is often difficult for customers to articulate the underlying problems they have with a product or service.
D) The entrepreneur's market knowledge is based on personal experience, which is more representative of the target market.
E) None of the answers apply.