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When Customer Demand for a New Market Entry Is Expected

Question 63

Multiple Choice

When customer demand for a new market entry is expected to be unstable and unpredictable,__________.


A) first mover advantages may be outweighed by first mover disadvantages
B) entrepreneurs may choose not to forego conducting market research to help make the entry decision
C) first mover disadvantages may be outweighed by first mover advantages
D) a first mover strategy becomes the more conservative choice
E) None of the answers apply.

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