An entrepreneur facing a market characterized by uncertainty for customers may still want to be a first mover if __________.
A) the firm can educate customers to believe that their product is the industry standard
B) there is value to being seen as being a founder in the industry, thus encouraging customer loyalty
C) barriers to entry or imitation can be erected
D) All of the answers are correct.
E) None of the answers apply.
Correct Answer:
Verified
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Q69: Barriers to market entry may include which
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Q72: When entering a new market, an entrepreneur
Q73: Important barriers to market entry are _.
A)
Q74: By being first to market a product,
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