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A Broad-Scope Market Strategy Offers a Way of Reducing Risks

Question 48

Multiple Choice

A broad-scope market strategy offers a way of reducing risks associated with market uncertainties but__________.


A) it sacrifices flexibility in production
B) faces increased exposure to competition
C) at the cost of too much concentration on one line of products
D) increases the risk of being seen as an imitator
E) None of the answers apply.

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