Control Over the Marketing Mix: the Franchisor Usually Maintains Complete

Control over the marketing mix: The franchisor usually maintains complete control over the marketing mix and can force franchisees to ________________________.

A) have the best interest of the franchisor in mind.
B) make it harder to get training assistance
C) sell unprofitable products and/or set prices below break-even
D) be much harder to determine if you are getting any value for your money
E) All of the answers are correct.