An Entrepreneur Seeking to Purchase an Existing Business Would Want

An entrepreneur seeking to purchase an existing business would want to know that research indicates that any goodwill associated with a small to medium-sized business is worth __________.

A) very little; no more that 10% to 20% of the costs of the assets
B) between 20% to 30% of the costs of the assets
C) between 30% to 40% of the costs of the assets
D) whatever the current owner thinks the market will bear
E) None of the answers are correct.