As described in the Opening Profile to Chapter 5, the key to Spin Master Ltd.'s success has been __________.
A) large budget, mass communications campaigns aimed directly at their target market, children
B) ingenuity and a combination of public relations and grassroots marketing
C) innovative product development and flexible manufacturing techniques
D) intensive retail distribution
E) None of the answers apply.

Question

Quizplus · Accepted Answer

Spin Master Ltd.'s success is attributed to their ingenuity and a combination of public relations and grassroots marketing, which effectively engage their target audience.

As Described in the Opening Profile to Chapter 5, the Key