When conducting marketing research, secondary data is collected before primary data for which of the following reasons?
A) Secondary data is cheaper to use than primary data.
B) Secondary data can be used to avoid making the same mistakes.
C) Secondary data is typically much faster to collect than primary data.
D) Secondary data can be used to help shape the collection of primary data.
E) All of the answers are correct.

Question

Quizplus · Accepted Answer

Secondary data is cheaper, faster to collect, can help avoid past mistakes, and can inform the design of primary data collection.

When Conducting Marketing Research, Secondary Data Is Collected Before Primary