As defined in the text, the marketing plan is a written document describing all relevant internal and external elements and strategies for starting a new venture.
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Q1: As described in the Opening Profile to
Q2: As described in the Opening Profile to
Q3: For a business, planning is a process
Q4: Summary: at the end of the chapter
Q6: To a business, the purpose of planning
Q7: As discussed in the text, the significance
Q8: There is a tendency among entrepreneurs to
Q9: An entrepreneur should consider writing the business
Q10: Discuss how Michael Porter's forces model can
Q11: The amount of depth and detail in
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