An entrepreneur should consider writing the business plan from three perspectives: their own, from the customer's, and from an investor's.
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Q4: Summary: at the end of the chapter
Q5: As defined in the text, the marketing
Q6: To a business, the purpose of planning
Q7: As discussed in the text, the significance
Q8: There is a tendency among entrepreneurs to
Q10: Discuss how Michael Porter's forces model can
Q11: The amount of depth and detail in
Q12: Discuss the different factors that would be
Q13: Describe the type of information that might
Q14: The business plan can serve as an
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