When Collecting Market Information to Determine the Market Potential of the New

When collecting market information to determine the market potential of the new venture, the entrepreneur should __________.

A) start with very specific information and work up to more broad-based data and information
B) draw from all available sources of information
C) start with very broad-based data and information and work down to more specific information
D) rely only on publicly-funded sources of information as they are the most unbiased
E) None of the answers apply.