The marketing plan section of the business plan is generally regarded as being critical to the success of the venture for which of the following reasons?
A) It is typically the largest section of the plan.
B) It is the only section of the plan that deals with revenues.
C) The information contained within it is the least certain of the entire plan.
D) It provides the sales forecasts backed by research, and the strategies that will be used to achieve them.
E) None of the answers apply.
Correct Answer:
Verified
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