The first step in the income statement approach to opportunity assessment is to __________.
A) determining market potential
B) determining retail market share
C) determining income and expenses
D) determining start-up costs and return on investment
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The first step in the income statement approach to opportunity assessment is determining market potential, as it helps in understanding the size and demand of the market before evaluating other financial aspects.

The First Step in the Income Statement Approach to Opportunity