The Use of Demographics in Determining Marketing and Entrepreneurship Strategy

The use of demographics in determining marketing and entrepreneurship strategy is based on which of the following assumptions?

A) People of similar age and characteristics tend to have similar spending and behaviour patterns.
B) Where a person lives is a good predictor of how they think and behave.
C) Competition between age groups for resources can be accurately predicted.
D) Diversity within the Canadian population makes predicting demand more difficult.
E) None of the answers apply.