Which of the following methods of generating ideas recognizes that it is easier to relate known products to suggested problems to arrive at a new product idea, rather than attempting to generate an entirely new product idea by itself?
A) problem inventory analysis
B) brainstorming
C) focus groups
D) Gordon method
E) None of the answers apply.
Correct Answer:
Verified
Q53: Describe the brainstorming method.
Q54: Using the income statement approach to opportunity
Q55: The objective of brainstorming is to _.
A)
Q56: Which of the following statements regarding brainstorming
Q57: Providing consumers with a list of problems
Q59: One of the challenges with using problem
Q60: As discussed in the text, to ensure
Q61: As discussed in the text, creativity declines
Q62: Creative problem-solving techniques discussed in the text
Q63: Which of the following is not one
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