As Discussed in the Text, Individuals in Marketing Become Interested

As discussed in the text, individuals in marketing become interested in entrepreneurship due to which of the following?

A) They have greater access to sources of capital that other functions.
B) They are familiar with the market and customers' unfilled wants and needs.
C) They are involved in the development of new product ideas and processes.
D) Marketing people tend to be less risk averse than those in other functions.
E) None of the answers apply.