The halo effect is the tendency of consumers to make positive ______ about a company's sustainability on the basis of very limited information.

Question

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The halo effect refers to the cognitive bias where the perception of one positive trait (such as a company's well-known commitment to a single sustainable practice) leads individuals to make generalized positive assumptions or inferences about the company's overall sustainability, often based on limited information.

The Halo Effect Is the Tendency of Consumers to Make