According to the FTC's Endorsement Guides, third-party seals of approval should be ______, specific about the basis for the approval, and substantiated with evidence.

Question

Quizplus · Accepted Answer

Third-party seals of approval should be unbiased to ensure they are trustworthy and not influenced by any conflicts of interest. This helps consumers make informed decisions based on credible endorsements.

According to the FTC's Endorsement Guides, Third-Party Seals of Approval