In the context of brand development, ______ is when a company introduces new items in the same category under the same brand.

Name: In the context of brand development, ______ is when a company introduces new items in the same category under the same brand.
Brand: Quizplus
Rating: 4.7 (55 reviews)

Question

Quizplus · Accepted Answer

Line extension refers to the process of introducing new items or products within the same product category under an existing brand name. This strategy is used to capitalize on the brand's existing market strength and customer base.

In the Context of Brand Development, ______ Is When a Company