In the context of brand development, the ______ approach involves two or more sustainability brands within the same product category.

Question

Quizplus · Accepted Answer

The multi-brand approach involves managing two or more brands within the same product category, each targeting different market segments or needs, under the umbrella of a single company. This strategy allows a company to capture a larger market share by catering to diverse consumer preferences.

In the Context of Brand Development, the ______ Approach Involves